Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” The brand challenges and redefines traditional beauty standards by highlighting regular women rather than models in its advertising.

Customer loyalty 91

Customer loyalty Personalized Marketing Customer Shoppers 91

Businesses Grow

APRIL 24, 2023

One is direct marketing. That’s called direct marketing, or sometimes performance marketing that is tied to certain short-term sales goals. We don’t necessarily have to pay advertising agencies; we just have to show up in a human way that’s consistent with our brand.

Marketing 129

Marketing Marketers Branding Direct Marketing 129

Businesses Grow

JANUARY 19, 2023

And this book, I’ve been stewing on this since 2018 when I was writing Marketing Rebellion , and there was a chapter in there about belonging. When all this other advertising and spam and interruptions fade away. And after I finished the book, I thought that was the most important chapter.

Gen Z 73

Gen Z Health Marketing Marketers 73

Litmus

MARCH 15, 2024

In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Tracking individual user interactions over time also lets marketing teams understand the typical customer journey, and which campaigns or touch points lead to sales.

Law 103

Law Transform Marketing Mix Marketing Strategy 103

Businesses Grow

JANUARY 29, 2024

The first kind is direct (or performance) marketing. This is easy to measure and is directed at revenue generation. Examples would be advertising, SEO, and, to some extent, content marketing. Brand marketing helps distance yourself from the direct marketing battle.

Branding 116

Branding SEO Advertising Advertisers 116