Adobe Experience Cloud Blog
AUGUST 2, 2016
Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . To grow market share, you have to retain your existing customers. Repeat customers spend more.
Adobe Experience Cloud Blog
MAY 24, 2019
But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research.
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Adobe Experience Cloud Blog
JANUARY 24, 2014
Prior to the age of digital marketing, a company would advertise, a lead would respond, and a sales rep would follow up. Touches could include emails, webinars, phone calls, tradeshows, ebook downloads and more. Unfortunately, low-end marketing automation platforms don’t do any better. So what’s the answer?
Adobe Experience Cloud Blog
AUGUST 13, 2018
Direct mail can help drive consumers to opt-in pages, especially when combined with a marketing automation platform. You can automate subsequent campaigns to update consent when necessary, or convince consumers to renew consent after they have opted out.
Adobe Experience Cloud Blog
AUGUST 24, 2016
If you have a marketing automation platform, it’s important to map out your customer revenue model, taking into account your unique business cycle and its complexity, sales velocity, and the flow of customer leads. What’s your take on customer base marketing? Looking for more on customer base marketing?
Adobe Experience Cloud Blog
AUGUST 16, 2016
Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Paid Advertising: 20-30%. With paid advertising, you directly pay the channel that you’re advertising on for access to their audience.
Adobe Experience Cloud Blog
AUGUST 25, 2017
The easiest way to find answers is often to follow the money— MediaMath reports that nearly two-thirds of marketers report that their spending on data-driven marketing and advertising grew over the last year. To segment effectively, you’ll need to use data that is trapped in other apps.
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