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Huge opportunities for ecommerce brands brave enough to diversify: ShipBob’s Enda Breslin

Econsultancy

Enda Breslin is General Manager EMEA of ShipBob, a tech-enabled third-party logistics platform that fulfils orders for ecommerce businesses. Launched in 2014, the company gives brands the analytics to track and ship stock globally. I caught up with Enda to find out more about his role.

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How Ecommerce Transformed Marketing 

Digital Marketer

The fact that the global market size of ecommerce continues to grow reflects these changes. At the same time, advancements in logistics, distribution, and business technology continue to develop to support new ecommerce demands. Marketing on the go. Marketing automation. Moving Retail Online.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

This strategy may also be called global branding or international branding. Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. Branding is already a challenge in local markets. Improving brand perception.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. Total time spent in shopping apps on Android in 2021 reached more than 100 billion hours globally. Ecommerce penetration.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.