Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising 93

Advertising Advertisers Retail Partner Marketing 93

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. That’s 80% of the population.

Digital Marketing 107

Digital Marketing Pharmaceutical Real Estate Transform 107

Martech

FEBRUARY 3, 2023

Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. Now you’re able to do that for your TV advertising.” Get MarTech!

Market Research 81

Market Research Whitepaper CRM Marketing 81

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Spend 10% of Revenue on Marketing.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Neil Patel

JULY 26, 2021

You need to perform market research, file for a license, create a marketing plan, and build your brand. Market analysis: Who your target audience is and how your business stands out from the competition. Management plan : How your business will be structured and who will be in charge of what facets of the business.

Product Life Cycle 129

Product Life Cycle Finance Law Health 129

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Neil Patel

OCTOBER 21, 2020

As you grow, it gets harder to manage all of this manually. How to Get Started With a Marketing Automation Consultant. Your marketing automation consultant should be a specialist with deep expertise in automation. You’re looking for someone who got their start as a marketer. They understand your business.

Customer Acquisition 124

Customer Acquisition Marketing Marketers Retail 124