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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Glenn Watson, Ego Pharmaceuticals. Doorstep Market (nominated by Netsmartz LLC ). The Ambassador. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Glenn Watson, Ego Pharmaceuticals. Doorstep Market (nominated by Netsmartz LLC ). The Ambassador. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada.

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This day in search marketing history: February 10

Search Engine Land

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company. ” (Accurate.)

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How to map your selling process to the way your B2B customers buy: A case study

Martech

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson realized it needed to refresh its go-to-market strategy and especially to update its online presence.

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Marketo and Facebook—Delivering The Right Message at The Right Time

Adobe Experience Cloud Blog

It’s been so challenging that many marketers might have believed that Don Quixote had a better chance of slaying a windmill than delivering a perfectly executed marketing message in every channel. But today, Marketo and Facebook have started to make this goal a reality for social advertising channels.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. Read on to find out more about responsible marketing and how you can effectively integrate this strategy into your marketing policy.

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