Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 88

Market Research Non-Profit Transform Marketing 88

Marketing Insider Group

MARCH 9, 2023

As part of their work, management consulting firms conduct research to help executives understand business trends. Examples: McKinsey & Company BCG (Boston Consulting Group) Source: McKinsey Technology consulting firms These firms focus on technology, helping providers and users understand it and what it means for industry and society.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Search Engine Land

MARCH 1, 2023

As we have discussed, one way they achieve this is through advertising. This is the fifth article in our series on why video game advertising is a huge opportunity for brands in 2023. They can be skippable or non-skippable and are typically 15-30 seconds long. However, measuring the success of video game ads can be a challenge.

Non-Profit 90

Non-Profit User-Generated Advertising Advertisers 90

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . This is what generates trust.

Branding 95

Branding Non-Profit Real Estate Transform 95

Ariyh

DECEMBER 5, 2022

This is a 3min practical summary of a scientific study 🎓 Join 15,119 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Planning for 2023? Use them to improve your user experience, and get better results. Want your brand here?

Non-Profit 52

Non-Profit Real Estate Price Copywriting 52

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87