Search Engine Land
FEBRUARY 10, 2023
A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. SUBSCRIBE See terms.
Search Engine Land
JANUARY 24, 2024
Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. They intentionally pay for ad placements that show up when users search for those brands. Get the daily newsletter search marketers rely on.
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Search Engine Land
MAY 9, 2024
Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. Generative AI might Generative AI has become a significant topic for brands worldwide. Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions.
Search Engine Land
NOVEMBER 20, 2023
Maybe you are already an SEO pro looking to improve your content generation efficiency. million organic users. They have been around for a long time, and the website generates over 700+ million monthly visits from search engines. Are you looking for some examples of how companies are using AI for SEO successfully?
Search Engine Land
NOVEMBER 2, 2023
These third parties often do affiliate marketing or general high-interest content that earns either affiliate or ad revenue. Get the daily newsletter search marketers rely on. This is often revenue-generating content that is there for a reason. Well, it all comes down to money. SUBSCRIBE See terms.
Search Engine Land
JULY 17, 2023
Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Users interact with multiple touchpoints before converting. Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation.
Neil Patel
JANUARY 31, 2022
E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Not quite.
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