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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists.

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3 search misconceptions about affiliate marketing debunked

Search Engine Land

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. SUBSCRIBE See terms.

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75% of top brands fall victim to fraud in Google Search Ads

Search Engine Land

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. ” Key findings.

Branding 113
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Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ 

Search Engine Land

Get the daily newsletter search marketers rely on. Described as a search engine based on expert documents, quite a lot of what it does is right there in the title. But the term repeated most in the paper is “non-affiliated.” “> “> “> “> “> “> Processing…Please wait.

SEO 113
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What is Passage Indexing & What Does it Mean for SEO?

Neil Patel

Let’s look at an example: Say you wrote a long-form post about affiliate marketing. That is a ton of useful content, but it also means your entire post probably won’t rank well for terms like “affiliate marketing networks” because only one section covers that topic.

SEO 132
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Neil Patel

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Not quite.

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4 top affiliate search partners to consider: A breakdown

Search Engine Land

One humble suggestion from this longtime affiliate marketer: TM+ partners (also known as Trademark+ partners or affiliate search partners), who work with brands to bid on brand keywords to drive traffic to coupon or offer sites. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.