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Merkle raises its commerce game: Tuesday’s daily brief

Martech

If a marketing organization has done what it takes to help a brand survive the last 16 months, then it should proclaim the number one metric as ”Are we still here? Or as Derek Jeter once said about stats — and I paraphrase here — if you do a little bit every day to help your team win, the numbers will look after themselves.

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Why 65% Of Businesses Aren’t Getting an ROI from Digital Marketing (Here’s How to Improve Your Marketing)

Exposure Ninja

We see this time and time again — businesses assume that their customers love a certain USP and put time and money into shouting about it, only to find out that, when speaking to customers, they were drawn to the brand by something completely different. Pay attention to current trends and see how to leverage them to promote your brand.

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Future-Proof Your Marketing Agency with the Fortification & Innovation Framework

Digital Marketer

Let’s dive into the pool of reports that have been surfacing recently – those revolving around AI, the economy, and how this roller coaster of a world may impact your marketing agency, then we’ll shift gears and put your agency under a microscope. Plus, customers need to be sold on your brand. Not really.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery.

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What is the Clubhouse App? And is it Right for Your Business?

Hootsuite

Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. That said, Clubhouse is so new that brands also have to figure out how to join in. We’ll also look at use cases and examples of early-adopter brands that are making interesting moves on the platform.

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Transcript of What Does the Future of Podcasting Look Like?

Duct Tape Marketing

In fact, it’s one of the stats that we recorded in the Infinite Dial. And the number that surprised me was 15% of the people that you surveyed, claimed to listen to 10 plus hours a week of programming. So, do people tend to just go out there and find the content that they want to find, or is more show loyalty.

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2021 Local SEO Success: Expert Tips & Predictions

Moz

Amanda Jordan , Director of Local Search at LOCOMOTIVE Agency. He raved about the way they had special baked goods, quality produce, and an assortment of branded products. Since then, I’ve learned more about the brand and appreciate their philosophy: 'Employees first, customers second.' Pandemic adaptations drive loyalty.

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