Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 90

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 90

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 94

CRM New Technology Marketing Marketers 94

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Content curation tools can help. Each tool offers something different. What are content curation tools? Content curation tools make it easy for you to do just that. 1 Social Media Tool Create.

Management 88

Management Price Analytics User-Generated 88

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). And what about those who use analytics tools?

Analytics 120

Analytics Transform Market Trends Customer 120

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Transform 103

Transform Analytics CMO CRM 103

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care. Admin update.

Analytics 102

Analytics Advertising Advertisers Marketing 102

Search Engine Land

MARCH 11, 2024

The digital world thrives on content. AI translation tools are becoming increasingly sophisticated, able to translate content quickly and accurately, ensuring your message resonates across borders. Improving SEO and content performance SEO is essential for maximizing the visibility and reach of digital content.

Management 122

Management User-Generated Analytics SEO 122

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar.

Transform 102

Transform Analytics Education SEO 102

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. What is AI analytics?

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care. Admin update.

Analytics 94

Analytics Marketing Marketers Advertising 94

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Journey stage tagging. Product and service tagging.

Transform 92

Transform Customer Journey Analytics Millennials 92

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 105

Advertising Advertisers Retail Price 105

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Data has fueled digital marketing for many years. The strategic use of GA4 is crucial in this process.

Transform 109

Transform Finance Marketing Marketers 109

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 127

Whitepaper Analytics User-Generated Key Performance Indicator 127

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. What digital tools do we need to execute the campaign?

Customer 82

Customer CMO User-Generated Advertising 82

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 92

Traditional Marketing Marketing Marketers Copywriting 92

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Performance analytics.

Market Research 103

Market Research Content Marketing Analytics SEO 103

Search Engine Land

JANUARY 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. Embracing semantic search Incorporating semantic search requires a mix of data analytics and empathetic writing. They enable optimization through trend identification and advanced analytics.

Transform 130

Transform User-Generated SEO Analytics 130

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. We’ve got three reasons why.

Branding 94

Branding Price Analytics Management 94

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

User-Generated 109

User-Generated B2C Analytics Advertising 109

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Available resources. Target users.

Price 128

Price User-Generated Education eBook 128

Martech

JANUARY 30, 2024

Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Smaller businesses without strong IT teams are ideal victims, as they lack the tools to prevent and mitigate cyberattacks. So, how do you create this stronghold?

Customer 97

Customer Finance PR CMO 97

Martech

NOVEMBER 29, 2023

CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. Dig deeper: MarTech’s Guide to GDPR Understanding consent management platforms CMPs are tools designed to facilitate the process of obtaining, storing and managing user consent.

Management 105

Management Law Analytics Marketing Strategy 105

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized.

Marketing Automation Platform 113

Marketing Automation Platform Analytics Marketing Marketers 113

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 78

Traditional Marketing Marketing Marketers Copywriting 78

Buffer Marketing

FEBRUARY 5, 2024

In this article, we’ll dive into why dark social matters, exploring its impact on analytics and its value for everyone who creates on the Internet. Madrigal in a 2012 article for The Atlantic , refers to the social sharing of content that occurs outside of what can be measured by web analytics.  That’s dark social.

Analytics 99

Analytics User-Generated Digital Marketing Communications 99

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” This gives users a detailed view of data changes, making it a useful tool to spot both quick and long-term trends. Where are the tools that we need and are gone from Universal?”

Analytics 114

Analytics Advertising Advertisers Management 114

Unbounce

JULY 5, 2023

Specifically, AI analytics. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) How is AI used in marketing? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. With nearly a decade of experience working in rapidly scaling online businesses, she is passionate about transforming data into actionable marketing strategies. First things first.

Analytics 111

Analytics Transform Digital Marketing Management 111

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 104

Whitepaper Analytics User-Generated Key Performance Indicator 104

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Building strong collaborations, especially between the marketing and IT teams.

Transform 98

Transform Customer loyalty CRM Analytics 98

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again. Crankiness.

Energy 109

Energy Marketing Marketers Direct Mail 109

Scoop.it!

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 117

Transform User-Generated Analytics Market Trends 117

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Rest in peace, Universal Analytics.

Analytics 105

Analytics User-Generated Digital Marketing Advertising 105

Search Engine Land

OCTOBER 16, 2023

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. Get the daily newsletter search marketers rely on.

Analytics 144

Analytics User-Generated Digital Marketing Management 144