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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." They can help with public speaking, creative problem-solving, logistics, sales, and analytics.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Just because someone has seen your post doesn’t mean they care for your brand or products. Clear data.

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The Ultimate Guide to Public Relations in 2018

Hubspot Marketing

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.

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Influencer Marketing: Examples and Strategies for 2021

Neil Patel

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. Take, for example, Murad and Nataly Osmann.

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Marketing Certifications That Get You Hired

Exposure Ninja

Many of the Google Analytics certification exams are at least an hour long, so only dedicated people with knowledge of the tool will pass these exams. Google Analytics Certifications Google is not currently offering a Google Analytics certification because it’s moving from Universal Analytics to Google Analytics 4.

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. Understanding the answers to these questions will help you identify opportunities to improve and set your brand apart. Brand management. 5 Ways to boost your share of voice on social media.

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The Best Marketing Conferences of 2020

Marketing Insider Group

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.