Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. Mapping the transformation journey. ROI measurement.

Transform 119

Transform Analytics CMO CRM 119

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Good data allows for advanced analytics, which produces insights that lead to an informed strategy.

Transform 98

Transform CMO Marketing Marketers 98

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Source: 2019 CMO Survey, Deloitte. Make mobile marketing a priority. Measure long-term performance.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Martech

DECEMBER 30, 2021

In addition to further adoption of CTV, we will see an uptick in cross channel media investments as consumer confidence grows along with CTV,” said Jon Schulz, CMO of advertising software company Viant Technology Inc. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV.

Advertising 117

Advertising Advertisers Transform CMO 117

Avinash Kaushik

AUGUST 22, 2022

Note 2: Although the guidance in this article applies to companies/analytics teams of all sizes, it applies in particular to larger companies and large agencies. Note 3: This article, part 1 of 2, was originally published as an edition of my newsletter The Marketing < > Analytics Intersect. Example 4. Solve that problem.

Transform 75

Transform Non-Profit Analytics Key Performance Indicator 75

Martech

JUNE 1, 2023

For example: As a CMO, I want to understand which channels are performing, so that I know which channels are driving revenue. As a marketing manager, I want to understand which channels are performing, so that I know where to assign budget and resources. . “As a [persona], I [want to], [so that].”

Transform 117

Transform Marketing Marketers Analytics 117

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. They’ve got to deliver revenue, performance measurement, analytics, forecasting, and so on. So Alex, you oversee an entire performance marketing team. [00:04:46]

User-Generated 52

User-Generated Law Customer Acquisition Price 52