Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Digital transformation. Let’s take a look at three ways you can drive digital transformation across your organization: 1. True digital transformation is a journey with multiple layers and aspects.

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Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Aligning with these opportunities, spending on data analytics grew by nearly 40 percent over the last year to become the most common investment by marketers.

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Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Source: CMO Council’s High Velocity Data Report. North American marketers.

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SMEI

DECEMBER 20, 2022

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

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Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

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Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. Mapping the transformation journey. Customer insights.

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Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.

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Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.

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Adobe Experience Cloud Blog

MARCH 16, 2015

Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Activity based reporting and analytics—there was nothing advanced tying to revenue.

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The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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Adobe Experience Cloud Blog

AUGUST 18, 2016

Here are three ways that technology is transforming marketing: 1. Marketing and analytics will soon become synonymous and the role of a marketer will be redefined as a technologist, analyst, and designer. This implicates that the CMO’s definition of success is being redefined. Technology is Empowering Marketing.

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Set Up

MAY 12, 2022

The Centers of Excellence consists of marketing, digital, insights, analytics, and sales customer-centric. Additionally, Corsi leads the digital transformation program for all the functions. Never miss a CMO Spotlight! Her category team consists of heads based in Europe and The U.S. that lead their seven divisions. First Name.

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Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.

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Power Digital Marketing

JANUARY 19, 2023

1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics. Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. So, what benefits do marketing analytics offer in practice?

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Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

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Transform CMO PR Education 102

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

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The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers.

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Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. At the forefront is the sweeping digital transformation across industries. In today’s always-on world, every click matters. You know who they are.

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Martech

APRIL 28, 2022

Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to performance, down from 32.5% Having advanced measurement techniques and analytics to bring more rigor: 28.5% Read next: Only 11% of CMOs say they have achieved digital transformation goals. the previous year.

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Marketing Insider Group

FEBRUARY 6, 2023

The global pandemic significantly accelerated digital transformation. This has radically transformed marketing, which was already well along on the path of marketing transformation. We must invest in and optimize MarTech and solutions including analytics/data for data- and insights-driven decision-making.

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Transform Thought Leadership Marketing Marketers 91

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

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Search Engine Land

JULY 26, 2023

In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line.

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Transform CMO Analytics Management 92

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Good data allows for advanced analytics, which produces insights that lead to an informed strategy.

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Transform CMO Marketing Marketers 96

Martech

JULY 26, 2023

In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line.

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Transform CMO Analytics Management 95

Martech

SEPTEMBER 2, 2021

While the squeeze was felt across all industries, Gartner notes the possibility that, with the increasing importance of digital engagement, budget might have been moved from the CMO to the Chief Digital Officer, for example, rather than simply cut. CMOs are having to square the circle this year. Why we care.

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Real Estate Transform CMO Marketing 123

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The Top Marketing Use Cases for AI Right Now.

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Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

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Martech

AUGUST 28, 2023

And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. The CMO, CTO or other senior peers should agree on the solution and acknowledge that the project will occur simultaneously. IT/engineering. Marketing operations.

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Transform Communications CMO Analytics 96

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. They’ll visit brand’s website.

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Transform Customer CMO Price 91

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. The sheer scale of moving from a legacy print-based coupon system to a 21st-century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. Why we care. Quote of the day.

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Transform CMO Customer Acquisition Retail 111

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data.

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Set Up

JANUARY 30, 2024

This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. Professional service providers are increasingly expected to understand marketing analytics to drive more personalized customer experiences, conversion, and ROI.

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Transform Marketing Marketers PR 105

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

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Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Although there’s a turnover in senior marketing roles anywhere, it still seemed strange to see him depart for a CMO role at small business sales app vendor Privy. Tricia Gellman continues as CMO.

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Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

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Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. Queue the band led by the fabulous Paul Shaffer , and let’s get started!

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