On24- CMO Confessions

APRIL 22, 2021

The other one was a CRM company called Pivotal CRM. It was very successful in those days in the late nineties. So essentially, I went for CRM and got hooked on to CRM big time. I started to do consulting in CRM. CRM was predicated mostly on face-to-face conversations, right?

CMO 52

CMO CRM Transform Customer 52

Martech

MAY 3, 2024

Flexible meeting allocation with weighted rotation option What’s new: HubSpot now enables weighted rotation settings for meetings booked from within the CRM, allowing customized distribution of meetings among team members. This centralization simplifies the tracking of event effectiveness and enhances engagement analytics.

Transform 108

Transform Succession Management Management Communications 108

Litmus

DECEMBER 18, 2023

Leverage transformative initiatives Big changes within marketing and the broader company are opportunities to reboot email’s position and stature, says Jose Cebrian, Vice President and General Manager of Email and Mobile Messaging at Merkle. Download that and other 1-page briefs from our Email Marketing Leadership series for free.

Email Marketing 106

Email Marketing Transform Health Marketing 106

Sprout Social

JUNE 26, 2023

Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features. Look through social media analytics to see how customers use your products or services and what content resonates with them the most.

Customer Journey 120

Customer Journey Customer Transform Retail 120

Martech

JULY 25, 2022

CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management. Customer Relationship Management (CRM) platforms. Today, we have all-in-one CRM platforms (sales, marketing, customer success/service, data clouds, etc.)

CRM 106

CRM User-Generated Marketing Automation Platform Customer Journey 106

Martech

FEBRUARY 22, 2022

And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. Use analytics to improve the customer journey. Zoho CRM Plus. Zoho CRM Plus helps brands improve customer experiences through its wide range of unified solutions.

Customer 141

Customer Customer Journey Customer Acquisition CRM 141