On24- CMO Confessions

APRIL 22, 2021

The other one was a CRM company called Pivotal CRM. It was very successful in those days in the late nineties. So essentially, I went for CRM and got hooked on to CRM big time. I started to do consulting in CRM. CRM was predicated mostly on face-to-face conversations, right?

CMO 52

CMO CRM Transform Customer 52

Martech

MAY 3, 2024

Flexible meeting allocation with weighted rotation option What’s new: HubSpot now enables weighted rotation settings for meetings booked from within the CRM, allowing customized distribution of meetings among team members. AI-powered deal prioritization with predictive deal scoring.

Transform 118

Transform Succession Management Management Communications 118

Litmus

DECEMBER 18, 2023

Leverage transformative initiatives Big changes within marketing and the broader company are opportunities to reboot email’s position and stature, says Jose Cebrian, Vice President and General Manager of Email and Mobile Messaging at Merkle.

Email Marketing 103

Email Marketing Transform Health Marketing 103

Sprout Social

JUNE 26, 2023

Harnessing appropriate technologies for success Managing customer data across multiple channels can be challenging, especially if you have a huge customer base or a complex product. These are companies that have a successful track record of creating seamless experiences across their channels. Take Starbucks, for example.

Customer Journey 121

Customer Journey Customer Transform Retail 121

Martech

JULY 25, 2022

CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management. Customer Relationship Management (CRM) platforms. Today, we have all-in-one CRM platforms (sales, marketing, customer success/service, data clouds, etc.)

CRM 111

CRM User-Generated Marketing Automation Platform Customer Journey 111

Martech

FEBRUARY 22, 2022

And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. Zoho CRM Plus. Zoho CRM Plus helps brands improve customer experiences through its wide range of unified solutions. The aim is to promote greater customer satisfaction, loyalty, and advocacy.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Moz

JANUARY 16, 2019

They produced marketing guides and weekly webinars to transform initial attention into new leads: They also created free marketing tools to give prospects an interactive way to continue engaging with their brand: In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck.

Promotion 57

Promotion Transform Logistics Manufacturing 57