Analytics Customer Acquisition Customer loyalty Transform 
Search Engine Land
JULY 17, 2023
Use tools like Google Analytics to help you with this. Powerful customer acquisition channel You can acquire new customers effectively by shifting from using SEO solely as a traffic source to a customer acquisition channel. This makes it difficult to pinpoint the exact impact of SEO efforts.
Use Insider
MAY 2, 2024
The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.
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Martech
MAY 27, 2022
With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.
Sprout Social
JUNE 7, 2023
The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. This, coupled with an exceptional customer experience, ultimately drives customer acquisition and retention to fuel your business growth.
Use Insider
OCTOBER 7, 2023
email, SMS, push notifications, online ads, and so on) to reach and convert these customers in a cost-effective way. Many companies use Insider’s AI-powered predictive segments to focus their ad spend, increase conversion rates, and lower customer acquisition costs (CAC). Predict and optimize with ease.
Marketing Insider Group
SEPTEMBER 2, 2020
With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. CMOs need to prove and demonstrate that marketing provides predictable value through advanced analytics and financial terminology. Customer lifetime value. Net present value.
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MARCH 8, 2024
Customer lifetime value (CLTV). Once their data was unified, they were ready to transform their omnichannel marketing approach. Using Insider’s customer journey builder and personalization tools, NA-KD started building and automating individualized omnichannel marketing campaigns across their: Email and SMS communications.
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