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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

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The 11 Best Marketing Automation Software Tools in 2019

Hubspot Marketing

SendInBlue started as a digital agency but ended up building quite a powerful email marketing tool, which, with time, transformed into a well-liked marketing automation software. Autopilot is one of the most visually appealing marketing automation solutions on the market. Multi-channel Marketing.

CRM 141
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7 Best Customer Data Platforms (CDPs) in 2023: In-Depth Look

Use Insider

These features help you design a personalized experience for each customer across every touchpoint — from your website or mobile app through messaging channels like SMS and WhatsApp. 1 Insider Insider brings together all your customer data and makes it easy to activate that data across your website, mobile app, and messaging channels.

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What is CRM and how does it support marketing?

Martech

CRM platforms can save brands time and resources, yet their ability to enhance customer relationships is their greatest asset. Trust is a bigger success factor than ever in our transformed digital landscape, and brands that fail to keep their customers happy from the get-go will most likely lose out. Analytical CRM.

CRM 95
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My Stack is Bigger than Your Stack, So What?

Martech

Tools to manage assets, budgets and technology, and a platform to facilitate online sales if needed. You may not need discrete tools for each function, depending on your environment your marketing automation platform may also function as your CRM and email platform. What do you need to achieve your objectives?

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Why we care about B2B marketing: A guide for marketers

Martech

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. Marketers need a more analytical and innovative approach to selling. New features are making marketing automation platforms more powerful than ever.

B2C 116