Martech

MAY 2, 2025

Accept the uncertainty of customer readiness Your sales team may want only to talk to customers who are at least 80% through their buying process, but you won’t be able to consistently locate these with certainty. Variability is due to the complexity of customer markets and has little to do with the quality of your efforts.

Non-Profit 89

Non-Profit Customer Journey Energy Customer loyalty 89

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 119

CRM Marketers Marketing Customer loyalty 119

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 124

Customer Education Customer Acquisition User-Generated 124

Digital Marketer

MAY 29, 2023

Data-driven Insights : AI’s ability to swiftly and accurately process vast amounts of data empowers marketers with valuable insights. They can delve into customer behavior, market trends, and campaign performance.

Transform 80

Transform Marketers Marketing User-Generated 80

Martech

OCTOBER 28, 2022

But in simple terms, it starts with B2B marketing viewing sales as their customer. Marketing has been so focused on serving sales, “marketing-sales alignment” and generating volumes of leads to make sales pros productive that today’s demand effort has stalled.

Transform 135

Transform Communications Analytics Management 135