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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Are there key skills they should focus upon?

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. We’re starting to see these profound transformations.

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Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way!

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.