Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Are there key skills they should focus upon?

Transform 142

Transform Event Marketing Analytics Thought Leadership 142

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. This is why the CMO needs to own all the elements of MarTech that run marketing.

Transform 81

Transform CMO Direct Mail Global Marketing 81

Marketing Insider Group

JANUARY 4, 2021

Q: How does Marketing Technology (MarTech) and the virtual on-line webinar platform enable you to deliver a quality customer event experience that clearly brings strong repeat attendees? Any thoughts and best practices on reporting and analytics to communicate your success and deliver leads and prospects to sales?

Transform 132

Transform Communications Education Global Marketing 132

Adobe Experience Cloud Blog

OCTOBER 2, 2015

If you’re like me, you’ve already begun planning your event roadmap for 2016. As a starting point, make sure that you review event data that has accumulated over the past two years. Run that analytics report ! Need some golden event ideas that shine bright?

Thought Leadership 134

Thought Leadership Marketing Marketers CRM 134

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Pam Didner

APRIL 16, 2021

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. The event industry will have a strong comeback in the near future. If you are event marketers, just get ready!! in February?

Marketing 96

Marketing Marketers Communications Manufacturing 96

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52