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Content Marketing for Non-Profits: Tailoring Strategies for Brand-Building and Awareness

Rock Content

Non-profit organizations have more in common with standard businesses than you might think. But content marketing for non-profits differs from other types in some critical ways. What Is Content Marketing for Non-Profits? However, a non-profit is looking for support , which can take many forms.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Email revenue and profit. Lead generation.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. Generally speaking, each playbook should have five main parts. Marketing strategy.

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The ROI of Marketing Automation

Adobe Experience Cloud Blog

Generate more high quality sales-ready leads. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Companies that use marketing automation are more likely to report faster growth than non-marketing automation users. Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study.

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How to Fundraise on Social Media: 12 Tips to Increase Donations

Hootsuite

Non-profits, universities, government agencies, and hospitals will find energetic supporters ready to help meet funding goals there. A niche non-profit can connect to its best supporters with a few mouse clicks. Facebook’s users skew older than the average audience on other socials. The destination is your goal.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

User demographics: Analyze your targeting Where to track demographics 8. Digital marketing metrics are values that are used to track and measure campaign performance. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. – Seth Godin.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

To begin optimization, you need to know what your users are doing and why. Define your Key Performance Indicators. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing.

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