Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Transform 95

Transform Marketing Marketers Analytics 95

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. Automated data entry. Analytical CRM. Customer segmentation.

CRM 97

CRM Finance Marketing Marketers 97

Customers.ai

OCTOBER 20, 2023

As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are. Tracking your email marketing results is important because it allows you to see what is working and what is not. Yes, integration with other marketing tools is a common feature in AI email writers.

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketing Marketers 52

Adobe Experience Cloud Blog

MAY 2, 2013

Executives are demanding that marketers prove ROI from their investments. To reach and engage prospects and measure effectiveness, it’s critical that marketers leverage trends and new technology. Use the right technology. I can’t talk about modern marketing and not talk about technology.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 15, 2013

Once clients of mine get their marketing automation platform in place their entire focus changes. Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. Revenue Performance Management' Author: Rajiv Kapoor Change of focus.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology Price 134

Adobe Experience Cloud Blog

APRIL 29, 2016

Advisors who were once paid on transactions are now be paid a percentage of all the money that they manage. This not only has implications for their business models but their marketing models as well. In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Lead management. Click here to download!

Marketing Automation Platform 120

Marketing Automation Platform CRM Direct Mail Price 120

Martech

DECEMBER 28, 2022

Evaluating and implementing new martech is now a core responsibility of marketing and marketing operations professionals (see part 1 ). The hypothesis implicit in the adoption is that the new technology will enhance outcomes. Using the marketing software, and measuring the results, is the experiment.

Key Performance Indicator 106

Key Performance Indicator Marketing Automation Platform New Technology Email Marketing 106

Martech

SEPTEMBER 22, 2021

. “If you put yourself in the customer’s shoes, it’s like a nonstop barrage of sales stuff flying at you all the time, and it can be really off-putting for all of us,” said Matthew Camuso, Product Marketing Manager at Pegasystems, speaking at MarTech. ” Snapshot: Marketing automation.

Customer 110

Customer Marketing Automation Platform Marketing Marketers 110

Marketing Insider Group

JUNE 15, 2020

For example, we may think of the Customer Journey and CX from an internal perspective, for example workflow and process management, but what about the technology? And we have a set of people that the “data architects” and “data scientists” within marketing departments, who bring a hybrid set of skills including data and analytics.

Transform 107

Transform Law Marketing Marketers 107

Martech

JULY 22, 2021

Instead, project leaders tend to articulate goals like “We need to replace our outdated marketing automation platform.” Integrate omnichannel analytics to create better engagement with your existing customer base? ” Okay — that’s probably true. Read more from Jarrod Gingras of The Real Story Group.

Marketing Automation Platform 118

Marketing Automation Platform Price New Technology Place 118

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Seamless content management with automatic application of metadata tags to digital marketing assets. Click here to download! Acquia Campaign Studio.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120