Martech

APRIL 15, 2022

Which team do you think recovers the quickest by adjusting their marketing plans? They will know which market segments will be most impacted by the “event” and what tactics will need to be adjusted. This is especially important if you are doing deep-dive analytics or predictions on the information.

Analytics 102

Analytics Transform User-Generated CRM 102

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Fuel for your marketing strategy.

Customer 96

Customer B2C Transform Retail 96

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. of marketers use generative AI for keyword research.

Whitepaper 121

Whitepaper Transform User-Generated Marketing 121

Set Up

FEBRUARY 6, 2024

I’ve seen this begin to shift in the decade I’ve spent in this industry in a few key ways: Influencer and User-Generated Content : Leveraging influencers and user-generated content (UGC) has become more norm in this space. Here’s an example I personally orchestrated on with a top tech influencer.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Sprout Social

JUNE 7, 2023

Here are the key elements of a good brand experience: Consistency across touchpoints Giving your audience a consistent experience requires cohesive brand messaging, visual elements, online user experience and customer service. Why does brand experience matter? This is where your experience and expertise become most essential to the process.

Branding 109

Branding Health Customer loyalty User-Generated 109

Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. This personalization enriches the quality of the interaction and makes you more memorable to the user.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101