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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? This includes users who: Conducted item searches.

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

Google never took SEOs into account when designing for the user. During the last few months we have seen more desktop traffic, but in general users are moving to mobile. Instead, I would recommend looking at your Google Search Console data to see what your CTR is when ranking number one for a non-branded term.

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The 12 Best SEO Services in 2024

Backlinko

These types of providers often work with a large volume of clients to generate more revenue and stay profitable. Service Providers That Can’t Prove Their Results Avoid SEO service providers that can’t prove the results they’ve generated for their clients. And it’s likely to end up doing more harm than good for your website.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

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How to increase brand awareness on social media: 25 tips with expert insights and stories

AWeber

With the right approach , all those benefits can translate to big profits and a healthy ROI for your business. 2 - Encourage user-generated content (UGC) campaigns Contests and giveaways that encourage UGC can quickly expose your business to hundreds of new audiences. billion impressions in one day.

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What is microblogging? A comprehensive guide with expert insights, tips, and examples

AWeber

And if you approach it strategically, it can translate into impressive profits. Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness. The videos don’t promote its product, but they do appeal to its audience and generate consistently high engagement.

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The Ultimate Guide to Nonprofit Marketing in 2022

Hubspot Marketing

Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Moreover, volunteers are twice as likely to donate as non-volunteers. Implementing a user-generated content (UGC) campaign lessens your workload and acts as strong social proof.