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6 marketing team silos you need to break down, and how to do it

Martech

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” Marketing handles the editing, SEO optimization and promotion. Start with one upcoming, high-priority campaign.

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Using User Personas to Boost Performance

Neil Patel

It takes what you know about them—through analytics, CRM insights, customer feedback—and shapes it into a story you can build a strategy around. Inform Smarter SEO Strategy SEO is no longer just about matching search terms—it’s about matching intent. Table of Contents Key Takeaways What Is A User Persona? Start with research.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

For an SEO SaaS brand, I spent hours lurking in forums like r/seo and r/bigseo. I also use Google Analytics for detailed performance metrics. Like all things SEO, itll take time to see real results. Refresh High-Potential Pages Focus on pages that are on the brink of ranking success (positions 515).

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Your guide to content repurposing: Get the most out of content

Welcome Software

Boosts your SEO rankings Another thing that content repurposing is good for is improving your visibility on search. Optimize your SEO Following on from the above, one easy way to freshen things up behind the scenes is to optimize every repurposed piece for search engines.

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Ecommerce Tools: 19 Best Options to Drive Sales This Year

Rock Content

Successfully managing every aspect of a growing ecommerce store can be challenging. Enjoy user-friendly access to robust content management systems, sales automation, marketing workflows, etc. The following ecommerce analytics tools can help you stay ahead of the game. In 2024, online shopping is more than just an option.

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We Tried 16 Omnisend Alternatives So You Don’t Have to

Campaign Monitor

Real-Time Analytics – Monitor campaign performance with live dashboards showing opens, clicks, and conversions as they happen, with the non-human click filter that inspects click traffic and – if determined to be of non-human or machine origin – removes it from reporting and engagement data.

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The 14 best HubSpot updates from March 2025

Martech

Status: Private Beta Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: All Tiers New and improved customer success workspace Whats new: HubSpots updated Customer Success Workspace gives CSMs a refreshed interface with more customer insights, flexible views and tools for tracking health, renewals and onboarding.