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Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ 

Search Engine Land

However, in the same year, another algorithm based on link analysis called Hypertext Induced Topic Search (thankfully shortened simply to HITS) was invented by a young scientist at IBM called Jon Kleinberg. Kleinberg’s HITS algorithm is based on a score between “hubs” and “authorities.” The difference between them was also striking.

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10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

One of the more popular lead capture options I have on my site is an eBook on Fee Based Selling written by my friends at FreshBooks. Facebook look alike audiences  check out Jon Loomers great explanation of this fairly new Facebook advertising option. 5) Sequential lead magnets. 10) Paid traffic.

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This day in search marketing history: February 28

Search Engine Land

Etsy sellers to pay 30% higher transaction fees beginning in April 2022: A “considerable portion” of the revenue from the fee increase would be reinvested into the marketplace. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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50 of the Best Social Media Tools Selected by Top Marketers

Content Marketing Institute

The mention authority feature works directly with Moz’s page and domain authority metrics and helps sort through all the noise you normally get with catch-all monitoring tools.”. We’re testing Twitter Promote Mode, which for a recurring monthly fee promises to give constant broader reach – just like the good old days.”.