Google’s Florida update: 20 years since the SEO ‘volcanic eruption’
Search Engine Land
NOVEMBER 14, 2023
However, in the same year, another algorithm based on link analysis called Hypertext Induced Topic Search (thankfully shortened simply to HITS) was invented by a young scientist at IBM called Jon Kleinberg. Kleinberg’s HITS algorithm is based on a score between “hubs” and “authorities.” The difference between them was also striking.
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