Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Litmus

MARCH 8, 2023

This month, I’m sharing my thoughts on our Live Email Optimization virtual event, where Litmus’ Director of Email Marketing, Jaina Mistry along with our Email Marketing Specialist Carin Slater and Email Design and Production Specialist Hannah Tiner review five submitted emails by our courageous audience and offer feedback and praise.

Automobile 97

Automobile Email Marketing Branding Management 97

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Data segmentation.

B2C 120

B2C Automobile Marketing Automation Platform Retail 120

Martech

FEBRUARY 8, 2023

I don’t think it will replace us marketers, strategists, planners or creatives in the immediate future. No, my crisis comes from thinking it will cause most people, executives, clients and managers to think it can replace us. That will be Terminator 2. Here’s why.

Copywriting 125

Copywriting Automobile User-Generated Marketing 125

Martech

AUGUST 16, 2023

Your customers expect to have multiple options when contacting you when they can’t find info quickly — from live chat to email to phone calls. If you’re taking advantage of a service platform, it’s easy to manage live chat, and to quickly route leads/inquiries based on who is available.

Customer 98

Customer Automobile CRM B2C 98