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Live Email Optimization Recap: What Works Well and What Needs Love

Litmus

This month, I’m sharing my thoughts on our Live Email Optimization virtual event, where Litmus’ Director of Email Marketing, Jaina Mistry along with our Email Marketing Specialist Carin Slater and Email Design and Production Specialist Hannah Tiner review five submitted emails by our courageous audience and offer feedback and praise.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.

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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email.

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How to Generate Leads with Webinars

Adobe Experience Cloud Blog

One of WebAttract’s clients wanted to show how their target audience, automobile dealerships, could increase their sales. Education, tutorials and product demos. This format works great if you have a freemium version of your product or a technical solution that requires some explanation. Creating your email sequence.

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Does ChatGPT pose an existential threat to marketers?

Martech

This can be particularly effective when it comes to email marketing, social media advertising and other forms of digital marketing. By automating certain tasks, such as writing product descriptions or creating social media posts, marketers can spend more time on higher-level tasks like strategy and analysis.

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It’s time to prioritize customer experience in B2B

Martech

Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? They expect ease in their interactions In the B2B environment , customers are often dealing with complex products and services, and that’s after dealing with difficult buying journeys.