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15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging

Customers.ai

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

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Why video is key to building brand identity and engagement

Search Engine Land

Dig deeper: How advertisers can capitalize on vertical video Scaling video in B2B and B2C markets Depending on various factors, video can have a profound impact or sometimes fall flat, but no other medium offers the same level of consumer feedback. However, B2B brands that master video gain a significant advantage.

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The 10 Best Adwords Companies of 2020

Neil Patel

They’ve worked with more than 550 ecommerce and service brands, managing their AdWords accounts for clients. AdVenture manages more than $50 million in media spend across several industries. They work with small businesses, midmarket brands, and large enterprises. Chassis Man Care LapLink RevoluSun.

eCommerce 111
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The Best Marketing Conferences of 2020

Marketing Insider Group

The agenda features speakers from some of the world’s most successful brands including Facebook, Zalando, Dropbox, Google, and SEMrush, covering topics such as eCommerce, AI, search personalization, B2B marketing, machine learning, analytics, and more. Brand Manage Camp. SMX West & East. Brighton SEO Marketing Event.