Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you.

Copywriting

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Another challenge?

CRM

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. If your content marketing efforts achieve the goals you set, your brand will be successful. Traditional marketing costs 62% more than CM. Businesses that blog produce 67% more leads than those that don’t.

Content Marketing

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing

Rock Content

DECEMBER 7, 2020

B2C (Business-to-Consumer). It is an application for ecommerce maintained by a financial company, which authorizes transactions between customers and the online store. A potential consumer of a specific brand or product. It stands for “ key performance indicator ”. It is the data of a potential customer.

eCommerce

Customers.ai

JANUARY 3, 2024

Increased Customer Loyalty and Retention Personalized interactions foster a deeper emotional connection with customers, which can lead to increased loyalty and higher retention rates. Best Practice : Use analytics tools to track key performance indicators and be ready to pivot quickly.

CRM

CXL

NOVEMBER 22, 2022

New visitors vs. returning visitors: Understand how customers use your website Where to track new vs. returning visitors 7. Sentiment: Track brand perception Where to track sentiment 9. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. – Seth Godin.

Digital Marketing