B2C Branding Performance Marketing Thought Leadership 
Hubspot Marketing
MARCH 19, 2024
11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Want to leverage influencer marketing but don't know where to start?
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . Make mobile marketing a priority. Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products.
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Adobe Experience Cloud Blog
MARCH 19, 2018
Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. The first dollar you invest continues to deliver value to your brand long after the publish date.
Hubspot Marketing
DECEMBER 13, 2023
However, we also love their thought leadership on generative AI, especially their pillars of disclosing, verifying, and informing so everyone can be successful. Plus, their branding is on point. We are utterly performance-driven — with no time whatsoever for vanity metrics.
Search Engine Land
NOVEMBER 17, 2022
Place/Distribution : To strategically locate your brand in channels where your ideal customers will discover it. A social media marketing plan is like an amalgamation of those two classic marketing principles that have been around since the golden days of advertising. LinkedIn : B2B discussions, polls, and knowledge exchange.
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