Neil Patel

DECEMBER 13, 2022

And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. 26% of B2C companies plan on increasing their spend, 51% plan on maintaining their spend, and only 23% plan on decreasing their spend.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . Make mobile marketing a priority. Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference.

Direct Mail 102

Direct Mail Customer Acquisition User-Generated B2C 102

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing leadership promoted : 62.3% to 23.2%.

CMO 130

CMO Transform Customer Acquisition B2C 130

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Social marketing and performance marketing collide. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

FEBRUARY 17, 2022

To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. Read next: How contact tracking tech can re-connnect brands with former customers. Competing on experience.

Customer Journey 95

Customer Journey Customer B2C Price 95

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. They’re looking at how and where to get the biggest return for their time and marketing spend.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Martech

APRIL 25, 2022

Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Said Miriello, “He saw this as a sign of destiny and he decided that this would be the name of the brand.

Shoppers 97

Shoppers Retail Shipping B2C 97

Hubspot Marketing

DECEMBER 13, 2023

With so much content published every day, I think brands will focus on quality content published less often using more authentic storytelling and emphasizing who they are as a brand," says Brittany Reith, marketing manager at 9 Clouds. Plus, their branding is on point.

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. All the martech you need to level-up your marketing team. Yet, how to achieve that perfect ROI?

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98

Adobe Experience Cloud Blog

MARCH 19, 2018

Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. The first dollar you invest continues to deliver value to your brand long after the publish date.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Search Engine Land

NOVEMBER 17, 2022

Place/Distribution : To strategically locate your brand in channels where your ideal customers will discover it. A social media marketing plan is like an amalgamation of those two classic marketing principles that have been around since the golden days of advertising. LinkedIn : B2B discussions, polls, and knowledge exchange.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

Litmus

JUNE 23, 2022

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 63

B2C Gen Z Millennials Email Marketing 63

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 96

Transform Retail Shoppers Price 96

Martech

SEPTEMBER 11, 2023

One had 30 years of experience in textile sales and the others had 30 years of experience in marketing and working with some of the top brands in fashion and home furnishing. Dig deeper: What brands and retailers need to know about RMNs Q: And knowing that allows you to do what?

Customer 104

Customer Retail Real Estate Transform 104

Martech

SEPTEMBER 15, 2022

Apple is adding BIMI (brand indicators for message identification) to its next round of iOS 16 and macOS Ventura updates this fall, a move that will benefit consumers and companies. BIMI lets brands display their logos next to authenticated emails. Dig deeper: How BIMI will boost brand recognition, email engagement.

Email Marketing 88

Email Marketing Branding Customer Marketing 88

Welcome Software

MARCH 11, 2022

60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? The problem isn’t that consumers don’t want content — it’s that brands aren’t managing content effectively.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Martech

MARCH 29, 2022

The aim is to help brands maximize revenue opportunities by giving them an opportunity to benchmark themselves against competitors. Once a customer has decided to convert, brands don’t want to send them to a different channel. Get the daily newsletter digital marketers rely on. Why we care.

Price 90

Price Analytics Digital Marketing Advertising 90

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. [00:19:42]

Copywriting 93

Copywriting SEO Price User-Generated 93

Martech

MARCH 22, 2022

Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. The difference between B2B and B2C in email marketing. Who uses or works with email marketing? What challenges are facing today’s email marketers? billion in 2025.

Email Marketing 119

Email Marketing Law B2C Marketing 119

Martech

JUNE 2, 2022

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. Read next: Zefr promises brand safety on TikTok with new AI offering. How long that will last, who knows?

Gen Z 101

Gen Z Millennials Entertainment Digital Marketing 101

Marketing Insider Group

JANUARY 11, 2021

Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. A graduate-level program addressing universal marketing challenges. Each year at B2B Forum, leading B2B marketers take the stage for three full days.

Digital Marketing 25

Digital Marketing Transform Logistics Marketing 25

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Analytics 97

Analytics Real Estate CRM Communications 97

Martech

MAY 15, 2023

The point is to write a punchy, attention-getting CTA in a brand-appropriate voice that tells the customer the next step to take on the journey to conversion while subtly conveying why they should do it. ” In B2C email, it’s easy to picture the customers we’re talking to. ” The CTA is the logical next step.

Whitepaper 128

Whitepaper Copywriting Promotion B2C 128

Martech

JULY 7, 2023

One note: This formula is more effective for B2C email marketing, especially retail and ecommerce. For B2B brands, the classic lead-nurturing process can make the value harder to determine. Subscribers aren’t always in the market when your email campaigns arrive.

Email Marketing 115

Email Marketing Analytics B2C Energy 115

Marketing Insider Group

JANUARY 10, 2022

Are they random lists of brand marketers who haven’t spoken before? Events that only go after brand-side speakers who have never spoken before or those big-name celebrities are just trying to sell as many tickets as they can. LeadsCon is focused specifically on performance marketing — the type that converts.

Non-Profit 114

Non-Profit Marketing Marketers SEO 114

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.

Shoppers 82

Shoppers Advertising Advertisers PR 82

Martech

APRIL 6, 2022

From directing attention to a specific call-to-action, highlighting specific products to demonstrating emotions, GIFs have found their place in the email marketing space — and they are a hit with consumers. GIFs can help humanize your brand and be shared across many social platforms in addition to email campaigns.

Email Marketing 102

Email Marketing Marketing Marketers B2C 102