Adobe Experience Cloud Blog

FEBRUARY 27, 2014

We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions. Empowered to select the best hospitals for their needs, patients are now dramatically less likely to come to the emergency room.

B2C 134

B2C Shipping Logistics Thought Leadership 134

Marketing Insider Group

MAY 25, 2020

You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.

Branding 131

Branding Thought Leadership B2C Communications 131

Adobe Experience Cloud Blog

APRIL 6, 2020

They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries. They share our goal of enabling brands to create powerful, personal experiences with their customers, and work tirelessly to make this a reality. Vaimo : EMEA (Commercial/Magento).

Thought Leadership 132

Thought Leadership B2C Finance Shipping 132

Adobe Experience Cloud Blog

APRIL 27, 2015

In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do. And where do my brand relationships pan out? Easy, right?

Branding 133

Branding Thought Leadership Retail B2C 133

Hubspot Marketing

MARCH 19, 2024

Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. As a result, micro-influencers can offer more persuasive and effective product or brand endorsements. Produce short-form videos.

Thought Leadership 105

Thought Leadership Marketing Marketers Influencer Marketing 105

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc.

Pharmaceutical 126

Pharmaceutical Thought Leadership B2C Social Media Marketing 126

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. As you begin to tailor your content marketing and SEO initiatives to the B2B customer journey, it’s crucial to understand the kind of information they seek before they’ve even begun to think about your brand or the type of solution they want.

SEO 103

SEO CRM B2C eBook 103

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Instead, it’s a growing channel that builds brand credibility. Influencers.

Influencer Marketing 123

Influencer Marketing Whitepaper User-Generated Marketing 123

Marketing Insider Group

JULY 13, 2020

Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. Brand trust and thought leadership. You’ve already demonstrated that your brand is the answer to their need with your helpful, relevant, high-quality blog post.

Thought Leadership 118

Thought Leadership Real Estate User-Generated B2C 118

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The report highlights three areas of convergence: Desire For Security, Protection, And Transparency Align B2B And B2C.

B2C 126

B2C Thought Leadership Retail Communications 126

Hubspot Marketing

DECEMBER 20, 2022

This post is a part of The Crisis of Disconnection , a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. How to Re-align and Re-Connect Your Brand for Growth in 2023. Make it Easy to Buy.

Branding 104

Branding CRM Thought Leadership Advertising 104

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Thought Leadership 113

Thought Leadership Place CMO B2C 113

Exposure Ninja

NOVEMBER 3, 2023

Thought Leadership By offering problem-solving content, businesses can position themselves as experts and thought leaders in their industry and build trust with their audience. We’ll go into more detail about thought leadership later in this guide. Is your digital marketing underperforming ?

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. B2C Tips and Tricks. B2C companies have the advantage of casting a wide net to consumers eager to spend during the holidays. Host a Holiday Event.

B2C 134

B2C Thought Leadership Retail Promotion 134

Marketing Insider Group

FEBRUARY 27, 2023

Whether attendees are in B2B Marketing or B2C the answer is hardly ever the right one: Marketing is a conversation between your company and potential customers Thats why the main goal of a marketing workshop is to guide your business towards identifying and implementing marketing best practices.

Thought Leadership 96

Thought Leadership Marketing Marketers Marketing Strategy 96

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The report highlights three areas of convergence: Desire For Security, Protection, And Transparency Align B2B And B2C.

B2C 92

B2C Thought Leadership Retail Communications 92

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Here’s a nice example from Ghurka: In this email, Ghurka references the shopper by name in the headline, creates urgency in one paragraph of brand-appropriate copy, and uses a strong call to action. When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Marketing Insider Group

SEPTEMBER 15, 2020

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . On the other hand, brands with physical storefronts should ask themselves how digital technology and activity could enhance real-life experience. . Some may be relevant to B2C but not B2B.

Gen Z 141

Gen Z Manufacturing Transform B2C 141

Adobe Experience Cloud Blog

DECEMBER 15, 2017

What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message. More than half of customers think brands could do a better job of engaging them. Case studies that highlight the successes of other brands that were focused on relationship-building. The bad news?

Customer 134

Customer B2C Thought Leadership CMO 134

Marketing Insider Group

AUGUST 26, 2020

Build trust in our brand and its expertise. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Once they’re on board with what you need, you can sell them on the nuances of building your audience with thought leadership.

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. His top advice : Don’t exaggerate the importance of your brand in your consumers’ lives.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 99

Education Marketing Strategy Branding Energy 99

Martech

JANUARY 11, 2022

For a business it means that all of its people, processes, strategies, leadership and technologies are aligned around its customers’ and employees’ point of view — not the company’s” (page 301). One bitter pill brands need to swallow involves shifting their focus from cutting costs to increasing revenue.

Customer 122

Customer Transform Thought Leadership B2C 122

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Like its predecessor—traditional advertising—a digital ad can help to tell the story of your brand. Unlike traditional advertising, digital advertising is more universal and flexible, enabling you to tell your brand story on the channels that your buyers frequent—through text, images, video, and more. Digital ads are everywhere.

Advertising 134

Advertising Advertisers Thought Leadership Customer loyalty 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. If you want to increase brand awareness and provide real value to your audience, content marketing can help you with that and more! Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Content Marketing Institute

JANUARY 12, 2018

Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less. Click To Tweet.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 3) Feature Customers on Webinars.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Marketing Insider Group

MARCH 18, 2021

B2C professionals, on the other hand, might zero in on more personal buying patterns and interests. Start by establishing a consistent, clean, and recognizable brand identity. Truthful and unique brand personalities back strong presences online and on social media. Create Meaningful Content. Sources: S.

Social Media Marketing 141

Social Media Marketing Marketing Strategy Thought Leadership B2C 141

Adobe Experience Cloud Blog

APRIL 10, 2015

Today’s marketing automation platforms also allow companies to stick with their customers every step of the way, from the introduction of a brand, to conversion, to continued loyalty over time. Whether a business is focused on B2B or B2C marketing will determine the focus of their strategy. 2. Streamline the Email Marketing Process.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C Email Marketing 134

Adobe Experience Cloud Blog

DECEMBER 20, 2016

In a world where brands like Amazon and Netflix are leading the way by providing excellent customer experiences , marketers can’t afford NOT to A/B test. A recent study by Verint Systems showed that businesses and consumers are both more likely to switch brands after a bad experience than because of a bad product. Be Fearless.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

AUGUST 31, 2017

Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base. You want to ensure that the interaction between your brand and your community continues to develop over time. Does it differ for B2B vs. B2C?

Thought Leadership 134

Thought Leadership B2C Branding Place 134

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Today’s buyers are highly informed and much farther along in the decision-making process before they ever reach out to your brand. In fact, many decisions for both B2B and B2C products are made long before interacting with a human being.

Thought Leadership 132

Thought Leadership Marketing Marketers Communications 132

Marketing Insider Group

OCTOBER 16, 2012

The survey was representative of 1,300 respondents from both the brand and the agency worlds. Brands Are Slow To Act. Just over half of brands (54%) don’t have an individual who is responsible for content marketing in-house and more than two-thirds (66%) don’t have any budget allotted for content marketing efforts.

Content Marketing 81

Content Marketing Branding Thought Leadership B2C 81

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Advertising/branding. It’s one thing being creative and generating a warm fuzzy feeling for your brand, it’s quite another being able to measure the immediate influence. Marketing departments drive: Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

MAY 24, 2019

Your brand’s got a friend in Facebook. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. There are two primary ways your brand can engage users on Facebook: Promoted posts: These can include any posts you publish in your newsfeed, from a simple status update to a discount offer.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

JULY 26, 2013

So whether your company is focused on B2B or B2C marketing, you can leverage the power of targeted, birthday messaging to drive leads, sales and loyalty. Everything I’ve discussed is B2C related, but B2B marketers can utilize birthdays to keep in touch in a relevant and engaging way with their leads and prospects. Email Marketing'

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134