B2C CMO Management New Technology 
The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9% in five years.
The CMO Survey
AUGUST 28, 2019
Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% B2C companies are most likely to take a stance. B2C Services companies expect to hire the most at 8.6%.
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The CMO Survey
FEBRUARY 21, 2020
The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% Popular AI Applications in Marketing.
On24- CMO Confessions
MAY 6, 2021
Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– That means you need the right team to manage your marketing automation platform. Marketing organizations in this digital age need a new blend of talent.
Martech
DECEMBER 27, 2022
Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Not only will new opportunities open up catering to frugal shoppers, but many brands will pivot their message and focus on price.
On24- CMO Confessions
JANUARY 28, 2021
Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.
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