The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. were senior manager roles. Companies reported that 8.2%

CMO 130

CMO B2C Marketing Marketers 130

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles.

Customer 104

Customer B2C Transform Retail 104

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. B2C Product and Service companies reported the highest levels (32.1% were senior manager roles. The hardest hit sectors were B2C Services (12.3%). companies, 94.5%

Transform 130

Transform CMO B2C Digital Marketing 130

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%).

B2C 126

B2C CMO Energy Marketing 126

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. Leading Marketing in a Post-Covid Era appeared first on The CMO Survey. The post Return to Normalcy?

CMO 130

CMO Analytics Marketing Marketers 130

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Greater standardization of metrics will likely spur more ad spending on RMNS. We’d like to know how it’s been for you.

Retail 104

Retail Transform Shoppers Advertising 104

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.

CMO 52

CMO Transform Retail New Technology 52

Adobe Experience Cloud Blog

JUNE 16, 2017

While similar carousels have displayed for B2Cs in the past, these new carousels display for searches like “project management software” and “best marketing software.”. While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well.

CMO 113

CMO SEO B2C Thought Leadership 113

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 95

CRM Inbound Marketing CMO Management 95

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management. No Cold Calls.’

CMO 108

CMO B2C Energy Food 108

Martech

DECEMBER 29, 2023

Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail 120

Retail eCommerce Gen Z Transform 120

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– That means you need the right team to manage your marketing automation platform. However, the smaller your company, the more “hats” your marketing automation manager will have to wear in the beginning.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. They went with Popwallet, a mobile wallet marketing platform that provides a range of customer experience management tools integrated through Apple Wallet and Google Pay. David’s Bridal customers can download coupons, schedule consultations, and earn free gifts. Why we care.

Transform 111

Transform CMO Customer Acquisition Retail 111

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Save time with our powerful TikTok management tool. Our CMO approved.

Branding 134

Branding B2C Real Estate User-Generated 134

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 93

CMO Communications Finance B2C 93

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketing 145

GrowPowerful

SEPTEMBER 12, 2022

On the podcast this week, GROW Powerful’s Managing Partner, Brett Schklar brought attention to a particularly problematic and confounding issue which has been recently plaguing CEOs and business leaders who are embracing Fractional Leadership: Fake Fractional CMOs. Two Sides of the Fake Coin: Wannabe’s & Retirees.

CMO 52

CMO Manufacturing Copywriting PR 52

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.

B2C 128

B2C Whitepaper CRM Marketing Automation Platform 128

Martech

SEPTEMBER 24, 2021

About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai And he also shared some head-scratching.

Analytics 131

Analytics CMO B2C Customer 131

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We Sustainability is no longer a nice-to-have,” said Kellyanne Perez-Vera, sustainability manager, global media at Mastercard. “It

Advertising 107

Advertising Advertisers Finance Marketing 107

Martech

MAY 24, 2023

And all of the data shows that users, whether they’re B2B buyers or B2C buyers, they’re increasingly spending time online. There was no CMO in that business and I was one of three marketers for the entire division. I was going to come in and manage a digital agency, have big budgets, build a team, so I was excited.

eCommerce 102

eCommerce CMO B2C Energy 102

Martech

JULY 13, 2021

In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Instacart reported in April of this year that fresh produce was the fastest-growing among its top 10 categories, showing an increase of over 300% YoY.

Shopper Market 122

Shopper Market Millennials Shoppers Shipping 122

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Andrew Seibert , Managing Partner of Imprint and Chairman of the Content Council, is deeply ingrained in the content marketing community. Anna Hill is the CMO at the Walt Disney Company UK.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Martech

DECEMBER 20, 2023

The CMO Podcast Host Jim Stengel is a true marketing legend. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. He interviews different CMOs from various industries and explores their thought processes and motivations.

Marketing Ethics 110

Marketing Ethics Transform Copywriting CMO 110

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 69

CMO Key Performance Indicator Transform Thought Leadership 69

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. Kira Rich, senior AR/XR product marketing manager for Google, showed how augmented reality engages users in real-life locations using DOOH as part of a multi-channel AR campaign.

CMO 124

CMO Advertising Advertisers Retail 124

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Have a long management journey of starting on the front lines and working yourself up to head of HR? Easy: be active on social media. Show up how you do best.

Thought Leadership 112

Thought Leadership Place CMO B2C 112

Martech

OCTOBER 4, 2023

And second, “In Iceland, we’re one of the biggest companies in the country,” said Jóhann Benediktsson, digital marketing manager, Icelandair. “In Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.” So every dollar counts.”

CMO 116

CMO Advertising Advertisers Digital Marketing 116

Set Up

OCTOBER 10, 2023

Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices. In my daily work, I am seeing health systems and hospitals automate the management and distribution of medications throughout facilities, campuses, and multi-hospital systems.

Transform 59

Transform Health CMO Key Performance Indicator 59

Chief Martec

DECEMBER 27, 2021

There’s a certain irony to security teams being identified as the source of greatest SaaS sprawl in the above data set from Productiv, a SaaS management platform. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. There will still be marketing-specific apps, for sure.

CMO 136

CMO B2C User-Generated Customer 136

Martech

FEBRUARY 19, 2022

But deciding whether or not your company needs a call analytics platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. At what level in the organization will it be managed?

Analytics 101

Analytics CMO Price CRM 101

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Michelle Wine Estates, and so many other superstars). We’re up to 4000 registrants and the event is more than two weeks away.

Promotion 81

Promotion Thought Leadership CMO B2C 81

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Why we care.

Real Estate 92

Real Estate Retail eCommerce Advertising 92