Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? This allows for more personalized marketing efforts. For this prompt, try selecting the CMO persona.

Customer 116

Customer B2C CMO Customer Journey 116

Hubspot Marketing

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans.

Market Trends 145

Market Trends Transform CMO Marketing 145

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 76

Customer Transform Energy Health 76

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Example of an Apple Rose Beauty welcome email.

Transform 102

Transform CRM Email Marketing Retail 102

Animalz blog

MARCH 27, 2025

” Stewart Hillhouse of storyarb predicted the future content team will include a “personality marketer” who gets “the source material” alongside the “AI content operator” who “manages the plumbing” and the “campaign director” who “thinks quarterly and curates insights.”

SEO 57

SEO Content Marketing Transform B2C 57

Hubspot Marketing

DECEMBER 27, 2024

Dawn Keller, CMO for California Pizza Kitchen, recounts a story: Recently, a customer ordered mac and cheese from CPK and just got cheese. Kramer told me whether you're a team of one or leading a 200-person marketing department, the answer is the same: Prioritize, prioritize, prioritize. Where can you stand out?

Fashion 89

Fashion Marketing Marketers Entertainment 89

Animalz blog

FEBRUARY 27, 2025

Kyle Coleman – CMO at Copy.ai shares how AI is giving marketers their nights and weekends back while driving massive results. He explains how to integrate AI into marketing workflows, maintain creative quality, and identify where automation adds the most value both for business outcomes and work-life balance.

SEO 61

SEO Content Marketing B2C CMO 61