Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 108

CMO Non-Profit Transform Advertising 108

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

APRIL 18, 2024

Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 99

Whitepaper Analytics User-Generated Key Performance Indicator 99

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. B2B buyers have increasingly been conducting their own research before purchasing," says Cristy Garcia, CMO at impact.com. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 118

Affiliate Marketing Market Trends B2C Transform 118

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Adobe Experience Cloud Blog

MARCH 16, 2015

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Created messaging that supported the unique buyer journey for both their B2B and B2C business. PR and Comms. And the results? Operations.

Transform 128

Transform Thought Leadership CMO PR 128

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] So Carrie, welcome to the show.

CMO 72

CMO PR Marketing Marketers 72