Martech
OCTOBER 14, 2022
However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.
On24- CMO Confessions
JANUARY 14, 2021
We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.
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Martech
APRIL 18, 2024
Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.
Hubspot Marketing
OCTOBER 17, 2023
What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. B2B buyers have increasingly been conducting their own research before purchasing," says Cristy Garcia, CMO at impact.com. Influencer marketing has been a leading B2C marketing strategy this year.
GrowPowerful
SEPTEMBER 12, 2022
However, despite their many years dedicated to Fractional CMO work, these individuals tend to function as project-oriented consultants as opposed to the fractional vision of short-term, growth-oriented engagements that balance tactics with strategy in an operational manner. When is the right time to hire a full-time CMO?
Adobe Experience Cloud Blog
NOVEMBER 11, 2016
To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK.
Marketing Insider Group
JULY 10, 2014
Julie Long: “PR companies like GolinHarris have realigned their company structure to account for the 24-7 connected consumer business model through the creation of holistic engagement centers. What role do you think content marketing has specifically played in helping to change the PR industry?”. “I What about B2C?”.
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