The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. Leading Marketing in a Post-Covid Era appeared first on The CMO Survey. We don’t know what’s ahead for the U.S.,

CMO 130

CMO Analytics Marketing Marketers 130

Hubspot Marketing

MAY 13, 2024

Why These Six Paradoxes Exist in The First Place First, I was curious if Reddy had an assumption about why these paradoxes exist in 2024. The concept of brand isn't new in the B2C space — in fact, it largely drives it. Now, Reddy believes B2B companies need to begin valuing brand in the same way as B2C.

Marketing 78

Marketing Marketers B2C Communications 78

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Rock Content

MARCH 22, 2024

Do you risk missing out, choose to scramble to make those changes, or build upon or adapt to what you already have in place? Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week. What follows depends on your approach.

Customer loyalty 89

Customer loyalty Marketing Marketers CMO 89

Martech

APRIL 18, 2024

Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 113

Whitepaper Analytics User-Generated Key Performance Indicator 113

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” ” Likely, this is also another example of B2B learning from B2C.

Customer Journey 110

Customer Journey Customer Whitepaper B2C 110

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 134

Branding B2C Real Estate User-Generated 134

Sales Force: CMO

JULY 19, 2021

The biggest business discussions right now are taking place around how (and when) we should head back to the office. To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. JD Dillon, CMO, Tigo Energy.

CMO 97

CMO Energy Health B2C 97

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management. No Cold Calls.’

CMO 110

CMO B2C Energy Food 110

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products. Focus on revenue attribution.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We It enables advertisers to place their ads on higher-quality inventory that is more efficient and has a lower carbon footprint.

Advertising 109

Advertising Advertisers Finance Marketing 109

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. While I suspect a lot of us are feeling some virtual burnout right now, there will still be a place for these kinds of events, even after we resume in-person ones. We are humans, serving humans.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. Experiential culture. The MyMcDonald’s Rewards app drives sales and gets customers to stores, a journey that can be accelerated with strategic DOOH. Image: DPAA Global.

CMO 125

CMO Advertising Advertisers Retail 125

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Reddit could be a great place for you to host AMAs: “Ask Me Anything” threads popular on the platform. But how do you find those mentions in the first place?

Thought Leadership 112

Thought Leadership Place CMO B2C 112

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Martech

OCTOBER 4, 2023

In the markets where most of our marketing takes place, we are a quite small player with a budget that’s a fraction of what our competitors have. And second, “In Iceland, we’re one of the biggest companies in the country,” said Jóhann Benediktsson, digital marketing manager, Icelandair. “In So every dollar counts.”

CMO 118

CMO Advertising Advertisers Digital Marketing 118

Martech

AUGUST 24, 2023

The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards.

Real Estate 94

Real Estate Retail eCommerce Advertising 94

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 69

CMO Key Performance Indicator Transform Thought Leadership 69

Set Up

OCTOBER 10, 2023

Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices. Pittman: “I love seeing what B2C companies do to get the attention of their audience. At the end of the day, the person on the other end is human.

Transform 59

Transform Health CMO Key Performance Indicator 59

Adobe Experience Cloud Blog

MARCH 16, 2015

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Created messaging that supported the unique buyer journey for both their B2B and B2C business. Alan Gellman: CMO of Esurance.

Transform 128

Transform Thought Leadership CMO PR 128

Chief Martec

DECEMBER 27, 2021

It’s analogous to how B2C platforms such as marketplaces and social media networks aggregate creators, merchants, and providers — with a nod to Ben Thompson’s aggregation theory model. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. Workato), UI layer (e.g.,

CMO 136

CMO B2C User-Generated Customer 136

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. Margaret Molloy, Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale.

Branding 81

Branding B2C CMO Customer Journey 81

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Michelle Wine Estates, and so many other superstars). We’re up to 4000 registrants and the event is more than two weeks away.

Promotion 82

Promotion Thought Leadership CMO B2C 82

Set Up

SEPTEMBER 26, 2023

Whether your company is B2B or B2C, your audience is human, and video is a great channel to form and increase connection. I’m not sure that this is the highest, best use of real-time content transformation tools… but it is the right place to start. The output will be recognizable to everyone.

Market Trends 59

Market Trends Health Transform Marketing 59

Duct Tape Marketing

SEPTEMBER 30, 2022

Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] 3:23] As CMO, how do you look at the customer journey? [5:26] John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. I'm kind of curious how that landed in the CMO job.

CMO 75

CMO PR Marketing Marketers 75

Martech

FEBRUARY 19, 2022

Increasingly, martech platforms such as call analytics are being managed by the CMO – and not the CTO or CIO. In either case, without the proper resources in place, the platform can end up becoming an expensive reservoir of untapped data with unfulfilled potential to increase revenue and improve your customer experiences.

Analytics 102

Analytics CMO Price CRM 102

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Considering that a staggering 50% of online purchases start with a Google search, there’s perhaps no better place to start. Who’s ranking for keywords related to your industry?

Market Research 97

Market Research Gen Z Price B2C 97

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. I start at the same place every time: Keyword research. What’s the difference between B2B and B2C content marketing? In effect, we’ve all become a little more human.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Adobe Experience Cloud Blog

APRIL 10, 2014

We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. After a fun filled evening at the Exploratorium, everyone rallies to see final keynote featuring Marketo’s CEO Phil Fernandez, and GE’s CMO, Beth Comstock.

CMO 132

CMO Thought Leadership SEO B2C 132

Marketing Insider Group

AUGUST 20, 2014

This starts with the CMO and his or her role in building a culture of content that connects with the target audience. They talk about how we can make the world a better place. You should then start to identify the questions your customers are asking, the content they consume and the places where they hang out online.

Content Marketing 98

Content Marketing Entertainment CMO Marketing 98

Martech

DECEMBER 27, 2022

Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So A buy button or shopping bag icon, when placed near a creator’s video , can make any social platform a social commerce play for retailers.

Transform 97

Transform Retail Shoppers Price 97

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required. A company’s website is another great place to begin searching for a topic. They are definitely a valuable resource and the best place to go to gain insight on what topic might be interesting or trending at the moment.

Thought Leadership 134

Thought Leadership PR CMO B2C 134

Marketing Insider Group

MAY 11, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. No matter where most companies began 2020, they are in a unique, new place now.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Adobe Experience Cloud Blog

DECEMBER 16, 2014

EIU : Both B2B and B2C? Aditya Joshi : That’s one of the places, yes. EIU : The CMO function has been neglected in a lot of companies in the past, but it seems to be increasingly critical. Do you think the CMO’s prominence and importance will continue to grow over the next five years? Aditya Joshi : Sure.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52