Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

CXL

JUNE 16, 2022

B2C or B2B, all marketing is people talking to people. Around 8 in 10 respondents to Drift’s State of Conversational Marketing report say they use conversational marketing. Conversational marketing works because it personalizes the customer experience. From the greeting, users are put at ease.

User-Generated 107

User-Generated Real Estate Price Retail 107

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Conversational marketing (following up and answering customer questions).

Whitepaper 105

Whitepaper B2C Marketing Marketers 105

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Orbit Media Studios

MAY 24, 2023

Using the language (as in jargon) of the target audience creates alignment both for SEO and conversion. Marketers must always seek to use the words their audiences use. I’ll show the prompt and response for that insight here: Andy’s prompt: What words does Taylor use to describe his marketing challenges and solutions?

Non-Profit 117

Non-Profit Health Finance Social Media Marketing 117

CXL

JUNE 2, 2020

Differentiating with price is not sustainable. You can start with lower pricing as your competitive advantage and differentiation, but without a structural advantage, it’s not sustainable. If you make price the main reason to choose you, you’re playing a fool’s game—anyone can mark down a price.

Price 135

Price Manufacturing Email Marketing Branding 135