Sprout Social

JANUARY 9, 2024

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Accuracy Results from AI data analysis are more accurate than manual data analysis methods.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Rock Content

AUGUST 21, 2020

You’ve certainly heard that retaining your existing customers is cheaper than getting new ones, right? First of all, you must plan your strategies based on some key performance indicators (KPIs). Thinking specifically about customer retention, one of the main indicators is customer acquisition cost (CAC).

Customer 52

Customer Customer Acquisition Key Performance Indicator B2C 52

Martech

OCTOBER 7, 2022

Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned. Customer data. Content management. In your inbox.

Customer Journey 102

Customer Journey Customer Key Performance Indicator Customer Acquisition 102

Customers.ai

JANUARY 3, 2024

Here are the key components that form the foundation of an effective CBM strategy: Personalization Data Analysis Customer Journey Mapping Segmentation and Targeting Multi-Channel Engagement Feedback and Continuous Improvement Let’s dig a bit further into each. Personalized Marketing Automation Customers.ai

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Exposure Ninja

OCTOBER 16, 2023

Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Direct to Consumer (D2C or DTC) Direct to Consumer (D2C or DTC) refers to businesses that sell products directly to customers. They may be run on search engines, social media or on other websites.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

JULY 1, 2020

In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. Another reason content marketing is so important is, it is the secret to understanding our customers. Cisco has been pushing content for years. Here’s the thing.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144