Martech

JUNE 26, 2024

Dig deeper: 4 keys to digital events planning Creating community and sales enablement: commercetools If you’ve shopped online, you’ve benefited from commercetools’ platform, which powers ecommerce for well-known B2B and B2C brands. And then probably product marketing.

eBook 114

eBook Event Marketing User-Generated B2C 114

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Along with the quickened pace of change, however, comes a unique opportunity to unlock big strategic moves to ready your marketing organization for what’s next.

Transform 86

Transform Marketing Marketers Finance 86

Sprout Social

APRIL 6, 2023

Figure out what issues stop a user from converting to a customer. Marketing : Your marketing pros will have insights into why individuals reach out to you on social channels. Letting the customer immediately know that they’ll be taken care of keeps them from reaching out across multiple channels, saving you additional resources.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Use Insider

JANUARY 25, 2022

If the marketer can create personalized messages that are visible to the buyer at the right time, this is user-centric cross-channel marketing. Web, eCommerce personalization, and mobile personalization are possible with cross-channel campaign management. Insider offers a multi-language journey solution for its B2C customers.

Shoppers 52

Shoppers Communications Marketing Marketers 52

The CMO Survey

SEPTEMBER 14, 2018

Marketers at companies with a larger ecommerce operation (more than 10% sales) are more willing to take a stance (28.9% said yes) than those with no ecommerce sales (22.5%) or small ecommerce operations (1-10%), of which only 12.8% Finally, B2C-services companies (like DICKs) are more willing to be politically active (26.9%

Branding 100

Branding CMO Non-Profit B2C 100