Base.ai
APRIL 18, 2022
If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.
The CMO Survey
FEBRUARY 24, 2021
How has the role of marketing in your company changed during the last year? B2C Product and Service companies reported the highest levels (32.1% Marketing spending decreased by 3.9% of marketers) led, followed by racial equality (59.4%), gender equality (43.9%), and LGBTQ+ equality (40.0%). increase over the last year.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
JULY 10, 2019
HubSpot’s customers are other businesses, not individual consumers. Therefore, all of our marketing efforts can be classified as B2B. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. Take a look at this chart comparing B2B and B2C customers.
Adobe Experience Cloud Blog
DECEMBER 15, 2017
To truly engage customers, the goal of engagement must be to develop a relationship—with all the meandering that brings—and connect in a meaningful, authentic way. To do a better job of engaging customers, marketers need to evaluate how they define engagement and create goals along with journey that transcends the “buy now!”
Base.ai
MAY 16, 2019
For others, customer success is also taking on revenue-related elements, such as quarterly business reviews, recurring revenue , cross-sell , or expansion; or marketing-related aspects such as advocacy–be it reviews, event speakers, advisory councils, success stories, and more. Building bridges between customer success and marketing.
Adobe Experience Cloud Blog
JUNE 21, 2019
In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. Their marketing teams have different roles and responsibilities, but often intertwine their efforts, all while using similar skills and technologies. Both types of customers have changing needs and expectations.
Marketing Insider Group
MAY 31, 2012
omnifunk and @ chertudi | on education problem of product-oriented content #sds12 May 22, 2012 4:38 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner. He said we need to marry the art and science of marketing, to use storytelling to humanize the brand and that marketing can be run like a business.
Expert insights. Personalized for you.
52 
Let's personalize your content