Marketing Insider Group

MAY 17, 2023

Key Takeaways: Imitating proven winners is a faster way to succeed at marketing than trying to reinvent the wheel. The top digital marketing examples with a high return on investment include content marketing, SEO, email marketing, and organic social media activity.

Digital Marketing 25

Digital Marketing Affiliate Marketing Marketing Marketers 25

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. seconds over the past two decades.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Competition is likewise fierce for brands in the B2C space. Your social presence, too.

Branding 87

Branding B2C Promotion Thought Leadership 87

Martech

MAY 1, 2024

One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue.

Customer 116

Customer Transform Email Marketing B2C 116

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Email marketing is another must-have channel – with an ROI of 4,200%. Part 1: How to Choose the Right Digital Marketing Channels for Your Business. Email Marketing. Video Marketing.

Digital Marketing 106

Digital Marketing Whitepaper User-Generated eBook 106

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Jeffbullas ).

Digital Marketing 105

Digital Marketing Marketing Strategy B2C Marketing 105

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Email Marketing. Companies use email marketing as a way of communicating with their audiences. Customer welcome emails.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product?

User-Generated 133

User-Generated Inbound Marketing Whitepaper Email Marketing 133

Duct Tape Marketing

JANUARY 28, 2020

John Jantsch: You know, video marketing or video in marketing has been pretty hot for, I don’t know, let’s say the last five years at least. And again, I don’t care whether this is B2B, B2C. Ethan Beute: Before you can record a new video, you can schedule it and a variety of other things there.

Real Estate 39

Real Estate Communications Fashion Management 39

Moz

JANUARY 17, 2021

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage. How to use B2B email marketing.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65

Backlinko

MAY 14, 2024

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Email Marketing Email marketing is a powerful way to nurture leads, build customer loyalty, and drive sales.

PR 104

PR Customer loyalty User-Generated Marketing 104

Marketing Insider Group

SEPTEMBER 15, 2015

It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos. Epic Content Marketing”

Content Marketing 101

Content Marketing PR Whitepaper Marketing 101