Remove B2C Remove Event Marketing Remove Logistics
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3 kinds of data to optimize digital events

Martech

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees.

Logistics 123
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4 keys to digital events planning

Martech

Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience.

Logistics 110
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.