3 kinds of data to optimize digital events
Martech
JANUARY 9, 2024
And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees.
B2C Event Marketing Logistics 
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4 keys to digital events planning
Martech
DECEMBER 21, 2023
Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience.
Stats roundup: the impact of Covid-19 on marketing & advertising
Econsultancy
DECEMBER 13, 2021
When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.
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