3 kinds of data to optimize digital events
Martech
JANUARY 9, 2024
And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees.
Martech
JANUARY 9, 2024
And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees.
Adobe Experience Cloud Blog
DECEMBER 12, 2012
But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. There is a lot that goes into an event. Assign an event manager to be your point person throughout the day.
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AWeber
NOVEMBER 21, 2023
This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting: The best strategy wasn’t word-of-mouth. Over 75% of the event marketers polled said email marketing was their preference.
Adobe Experience Cloud Blog
JUNE 17, 2019
Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. And we at Splash aren’t the only ones who know it. Rest easy knowing your data is accurate.
Marketing Insider Group
JULY 15, 2020
One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and event logistics. For a virtual event, your overhead cost could be reduced to about 25%. This increases event ROI and gives you higher profitability on your event. Significant Reduction In Cost.
Marketing Insider Group
FEBRUARY 18, 2020
Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Give Tips for Attendees to Get the Most Out of Your Event.
SmartBrief - Marketing
AUGUST 14, 2023
Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Logistics also can be complicated. Therefore, it is essential to assemble an experienced team.
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