B2C Gen Z Product Product Marketing 
Martech
MARCH 1, 2024
The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.
Hubspot Marketing
FEBRUARY 15, 2024
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Do I really need it? Not at all.
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Search Engine Land
MAY 30, 2023
There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Being successful on YouTube requires a big budget and professional production equipment. There’s a clear prioritization gap between consumers and marketers, a 2022 study by SproutSocial found.
Marketing Insider Group
MARCH 16, 2023
Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from.
Hubspot Marketing
JULY 28, 2022
Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. It’s still early days, but should the model prove successful, it will open up a whole new world of potential NFT subscription products, way beyond coffee.
Welcome Software
JULY 13, 2022
Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion in 2021.
Hubspot Marketing
JULY 20, 2020
With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.
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