Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. It’s still early days, but should the model prove successful, it will open up a whole new world of potential NFT subscription products, way beyond coffee.

Direct Mail 116

Direct Mail Gen Z Fashion Manufacturing 116

Hubspot Marketing

DECEMBER 28, 2023

Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). The great thing about this platform is that users don’t expect perfect video production. Another wonderful touch is how the ad prioritizes narrative over product placement. So you don’t need an enormous budget to get started.

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Being successful on YouTube requires a big budget and professional production equipment. There’s a clear prioritization gap between consumers and marketers, a 2022 study by SproutSocial found.

Branding 100

Branding Gen Z Transform Education 100

Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. They’re even keeping pace with hard-to-please Gen Z audiences (see: the definition of “yeet” ). Today, GE continues to show its savvy with their content marketing.

Gen Z 87

Gen Z User-Generated SEO Thought Leadership 87

Welcome Software

JULY 13, 2022

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion in 2021.

Transform 40

Transform Gen Z Millennials B2C 40

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. So a marketer’s toolkit is just going to be so much broader. Super proud of our product team.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Welcome Software

MAY 3, 2022

First things first: What’s a marketing campaign? A marketing campaign is a concerted effort to promote a particular product, service, or business message, usually driven by a specific business goal. While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 140

Gen Z Millennials Education Health 140

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Flores says this approach makes even more sense if your audience is heavily comprised of Gen Z subscribers.

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108

Kevin Indig

JULY 24, 2023

But the fastest-growing consumer app to reach 100M sign-ups warrants some thoughts about Product-led Growth, internet platforms and attention shifts. Twitter’s failure paved the way for Threads’ success Even with one of the biggest cash accounts and some of the best Tech talent, most Meta product attempts failed.

Gen Z 52

Gen Z User-Generated Non-Profit Advertising 52

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. And while we have come along way, we still see brands struggling with the true meaning of content marketing. Lots of brands run into this problem.

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103