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The B2B case for retention marketing: 7 key tactics

Martech

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Thus, retention is gaining traction again as a strategic B2B marketing priority. Cross-selling : Offering customers related or complementary products.

Gen Z 115
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What Are Productized Services?

Neil Patel

What Are Productized Services For? Productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. Website Design.

Product 141
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Marketing During a Recession (With 10 Key Strategy Tips)

Neil Patel

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Working through a B2B lens? The same logic applies.

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Meet the 2021 Email Excellence Award Winners

Litmus

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Health Via Modern Nutrition). Best B2C Email : Alterra Mountain Company. Best B2C Email.

B2C 97
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5 Things Gen Z Will Spend Money On & Why Marketers Need to Care

Hubspot Marketing

Additionally, while millennials and past generations were more loyal to brands, Gen Z is more interested in buying products that will give them the best value based on their price. Later, if they're interested in buying a product related to your brand's industry, they might consider your brand first.

Gen Z 142