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When to show off that you’re a new brand

Ariyh

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

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How to Figure Out Pricing as a Creator (ft. a Creator Pricing Expert)

Buffer Marketing

This type of pricing is straightforward and ensures you cover your costs, but it may not always align with the market's willingness to pay. If you're aiming for brand sponsorships or B2B services, research the common objectives and pain points of potential clients in your niche.

Price 91
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Marketing During a Recession (With 10 Key Strategy Tips)

Neil Patel

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Conducting market research.

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“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler

The Marketing Journal

A little more than 30 km northwest of Palermo, Aeroporto Falcone Borsellino serves the western part of Sicily, under the administration of GESAP S.p.a., an airport management company. Until the onset of the COVID crisis, the airport was seeing unrivaled growth, led by tourism and the attraction of the cultural heritage of Palermo.

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“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead

The Marketing Journal

A meaningful percentage of marketers, entrepreneurs, and executives are in what we like to call “The Brand Cult.” Have you ever met someone who’s been drafted into a cult? Did you know it’s possible to be in a cult and not know it? They’ve been taught the best (aka: “the most well known”) brand wins. […].

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“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

The Marketing Journal

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

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Important Marketing Terms You Should Know

Exposure Ninja

Business to Business (B2B) Business to Business (B2B) describes businesses that sell products or services to other businesses. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. They may be run on search engines, social media or on other websites.

PR 52